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PPC Advertising Agency

PPC Advertising 

PPC is the acronym for pay-per-click. This method is a form of Digital Marketing in which the advertiser pays a fee each time a user clicks on their ad. In other words, you are paying users to visit your site. 


PPC is a similar concept as SEO; the only difference is paid for while the other is organic. Maze Digital Agency can effectively help your business reach its full potential by ensuring your PPC is optimized. 

How Does PPC Work, and Where does it fit into your budget? 

When you place an advertisement on PPC networks such as Google AdWords, Bing Ads, or Facebook Ads, you (the advertiser) will pay a fee per click each time a potential customer clicks on your displayed ads. You will only pay a fee once your ad gets clicked on, hence the name pay-per-click. 


How do PPC networks determine the fee advertisers pay, you might ask?  The basic PPC formula is: Pay-per-click = Total Advertising Cost /Number of ads clicked on


There are two options to work with when you decide on your advertising strategy regarding cost:


  1. You can either decide on a fixed budget, for example, R1000, to display your ad. In this example, your ad will never cost more than R1000 no matter how many people click on your ad. With a fixed ad budget, your objective is to maximize your click-through rate. 

  2. In the second option, you will get charged per click; the more potential customers clicking on your ad, the more you will end up paying. In this example, your advertising should be more targeted to ensure that high converting leads will click on your ad to minimize your costs and maximize your ROI.  

Why use Maze Digital Agency for your PCC needs? 

We will go through specific steps to evaluate your PPC needs to strategize your campaigns effectively:


What kinds of PPC Platforms are available 

Since there are so many different PPC platforms to choose from, we prioritize the most popular ones for your campaign’s success.

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