What is SEO, and how does it work?
Search engines will assess your page to understand better what your page is all about through relevant topics or keywords, user-friendliness, and trustworthiness. The results will determine your page’s ranking on a search engine. Our SEO service is to improve your page’s search engine ranking through changes to your website’s design and content, which will make your site more attractive and easily findable from search engines. Our job at Maze Digital Agency is to make your page stand out above your competition and rank above all the rest.
As your SEO company, we will strictly follow Google SEO guidelines and make your website rank well on Google, Bing, and Yahoo. However, you might not be aware that most search engines are using AI-powered algorithms, so staying up to date with the latest algorithm changes is a full time job…
Why do you need to invest in SEO?
According to Screaming Frog, a UK-based SEO company, almost 95% of all clicks happens on the first page of Google.
Our experts at Maze Digital Agency specialize in SEO because it is a very advanced online field. Contact us today to plan, research, and execute an ever-changing digital environment. We can help you with your online strategy.
How does Google’s Algorithm work?
According to Blue Corona, Google uses an algorithm program called Rankbrain, a machine learning (AI) to help sort and improve the search results. Backlinko condensed it pretty well:
In a nutshell, RankBrain adjusts the algorithm on its own. Depending on the keyword, RankBrain will increase or decrease the importance of backlinks, content freshness, content length, domain authority, the relevance of the information, etc. Then it is all about how Google searchers interact with the results. Remember, it is all about the relevant information for the searcher. If the user likes the new algorithm better, it stays if the user does not find the results suitable Rankbrain reverts back to the old algorithm.
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It takes more than 200 factors to determine how high your website ranks on a search engine, you can read more about these factors in this article from Blue Corona
Image Source: Backlinko
Our Services Include, But Is Not Limited To:
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Auditing your website
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Developing tailor made SEO strategies
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Help you reach your company goals by implementing tactics
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Key word/phrase optimization
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Sitemap creation