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  • Writer's pictureLizel Opperman

Voice search is becoming a game-changer, keep up or get left behind.

When it comes to the internet, there will always be innovative ways to make lives more comfortable. New technological developments will shift the boundaries of business, and that is what keeps our jobs interesting. A recent transformation in the market is adopted by consumer patterns while using voice search technology and its effects on internet usage.

What is Voice search?

Glad you asked, voice search is an advanced technology that allows smartphone users to give commands to their smartphones by only using their voice. You may not have realized it, but voice search has been around for a while now and only getting more accurate, if you have ever worked with a program that has voice dialing or speech-to-text feature, you have already been participating in this search method. Programs like Alexa, Google Assistant, Cortana, and Siri are using search to carry out your commands.

Consumers are slowly starting to understand the benefits of voice search. There was almost a 200% rise in smart speaker shipments during Q3 in 2018 and records show that multinational technology companies such as Amazon were behind shipping these devices while Google was a close competitor, thus throwing your money towards these devices might be a smart investment as the numbers for these sales will go up pretty soon.

Statistics are boring, so let me give you fun facts instead:

1. Amazon crowned The Echo Dot as the best-selling product in the 2018 holiday season.

2. Voice-based shopping is expected to jump $40 billion in 2022.

3. Consumer spending via voice assistants is expected to reach 18% by 2022, in market share.

4. The global voice-based smart speaker could be worth $30 billion by 2024.

5. In the past 12 months, 60% of smartphone users have tried voice search at least once.

6. 55% of teenagers are using voice search daily.

7. Google Home is the winner in terms of accuracy by answering 81% of all queries correctly.

8. More than 20% of grocery shopping orders come from voice search.

9. The listed 25 keywords below are more than 20% of voice search queries.

10. "Best," "How," and "What" are the top 3 common keywords in voice search phrases.

Voice search is becoming more accurate, and more consumers are starting to adopt this method daily. This method is not just a trend but a necessity, and you should be optimizing your digital strategy by considering voice search and implementing it into your SEO or risk losing ground in the search game to your competition, who is already positioning themselves to capitalize on voice search.

If you can't beat them, join them. The internet is becoming smarter, and consumers are looking for ways to improve their time management in this fast-paced world.


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